Service 02  /  The Ghostwriter's Desk

Stop writing free proposals. Start charging for the diagnosis.

We build the branded Project Feasibility Roadmap template your firm uses to sell $1,500 paid audits, instead of giving away $4,000 worth of unbillable thinking every time someone asks for a number.

$2,500 One-time
14 Day Build
2 Slots Per Month
Apply for a Slot

What it actually costs to build this from scratch.

Look. Let me tell you about a proposal that still hurts to drive past.

Boutique mixed-use development in the historic district. Sixty-five hours of unbillable work over two weeks. Deep dives into local zoning. Walking the site at different times of day to understand the light. Preliminary massing models. Two finished high-res conceptual renderings. I coordinated with our structural engineer just to confirm the cantilevered overhang was buildable before we pitched it.

The pitch landed. The client called it stunning.

Then they hired a volume-driven design-build firm. That building is still on that corner.

Total value on the table
$97,500. Outcome: zero.

That was the moment I decided I'd never write another free proposal as long as I lived. The fix is simple. Charge $1,500 for a Feasibility Audit. Deliver a real Project Feasibility Roadmap at the end. Filter out tire-kickers, get paid from day one, and walk into every follow-on contract as the expert who already diagnosed the project, instead of the vendor still auditioning.

Simple isn't the same as easy.

Because to actually deliver a $1,500 audit, you need the Roadmap itself. A real one. Thirty-six pages. Branded to your firm. Polished enough that the developer reads it and thinks "these are the only architects in town who think this clearly."

Here's what building one from scratch costs you:

Conservatively, 50 hours. At $250 an hour, and you should bill more than that, you're looking at $12,500 of your own time, before you've sold the first audit.

Most architects who say "I'll just build my own" don't. Eighteen months later they're still writing free proposals.

You don't need to be the person who builds the deliverable. You need to be the person who sells it.

The 36-page Project Feasibility Roadmap. Branded, ready, yours.

Two weeks from kickoff. Done.

The Roadmap Template · 36 pages, your brand
  • 01Cover, title page, executive summary
  • 02Part 1. The Diagnosis. Stated goals plus what you heard between the lines.
  • 03Part 2. What You Can Build. Site analysis, zoning envelope, program possibilities, three labeled massing studies, recommended direction.
  • 04Part 3. What It Will Cost. Budget reality, hard-cost ranges, soft costs, total range, the five levers that move the number.
  • 05Part 4. How Long It Will Take. Approval pathway, design timeline, construction timeline, critical-path dates.
  • 06Part 5. The Path Forward. Next steps, decisions in the next 30 days, what we'd do if this were our project, risks to mitigate first.
  • 07Back matter. Methodology, site appendix, zoning references, comparables, engagement options.
Three Versions Ship

Yours to use, modify, and reuse forever

  1. The editable masterBuilt in Figma. Yours to modify forever.
  2. A fully-filled samplePopulated with a real project of yours, chosen during onboarding, so your team sees what finished looks like.
  3. A blank starterPlaceholder text in every section, ready for the next audit you sell.
Plus The Working Materials

Everything you need to run the offer

  • Client intake questionnaireThe form you send a prospect to gather everything you need before the audit starts.
  • Fee schedule and engagement letterThe $1,500 audit agreement, ready to send. Includes bridge language to follow-on design phases.
  • Sales scriptWhat to say when a prospect asks you for a free proposal. Word for word.
  • Delivery checklistInternal SOP for producing each Roadmap consistently in two weeks.
What's NOT included · so we're clear
  • I do not write the content of your client's Roadmaps. You do. This is a template plus working materials, not a ghostwriting retainer.
  • I do not coach you on sales calls. The script is the script.
  • I do not white-label this to your client. The template is yours. You own it.

Kickoff to delivery in 14 days.

00Inquire

Apply to Check Availability

Use the Apply button to submit a short form about your firm, the project you'd use as the filled sample, and your 3D modeling stack. Four minutes to complete. I review within 48 hours. If we're a fit and there's an open slot, I'll send you next-step instructions and the $2,500 invoice. Paid invoice locks your slot.

01Onboarding

60-Minute Recorded Call

We work through:

  • Your firm's brand pack (logo, fonts, colors, two sample covers you like)
  • Which 3D modeling stack you use (Revit, SketchUp, Rhino, or Forma) and how you'll export massing studies
  • One real project of yours to use as the "filled sample." Your future first Roadmap, basically.
  • The voice on pages 6, 12, and 24, the three pages where your firm's judgment becomes the product
  • The three or four sentences that go in About the firm
02Handoff

You Send The Assets

Brand pack, sample project materials, three massing exports. Standard list, no surprises.

3–9I Build

Figma File, 36 Pages, Your Brand

Sample project plugged in. Plus the four working-materials files.

10Preview

Draft Delivery

Full preview link. You mark up anything that needs to move.

11–13Revisions

Two Revision Passes

I incorporate your edits across two rounds. After that the template is locked. Once you're using it live, you'll keep refining it forever in your own Figma file.

14Delivery

Final Files + Walkthrough

You get the Figma master, the filled sample, the blank starter, and the four working-materials documents. Plus a 30-minute "how to use this" walkthrough so your team is operational on day one.

After that, you own it. Forever. No retainer, no recurring fees, no usage limits. The next 100 audits you sell are pure margin.

$2,500. Two slots a month. That's it.

$2,500
One-time
Not a subscription.
Not a retainer.

The math is straightforward.

Two slots per month. Not artificial scarcity. That's actual production capacity if I'm going to do this well.

When a month closes, the next opening rolls to the following month. Wait-listed applicants get first call.

The Fit Check
  • You're a licensed architect or firm principal
  • You're done writing free proposals
  • You have at least one real project (built or in design) we can use as the filled sample
  • You have someone on your team who can produce a basic 3D massing export

If that's you, apply below. If it isn't, the application will tell you so honestly. No high-pressure sequence, no follow-up emails for six months.

Apply for a Roadmap Book Build Slot
5 questions · ~4 minutes

Questions before you apply.

What if I already have a deliverable template I use?

You probably don't have one that filters tire-kickers and bridges to a follow-on design contract on page 31. If you do, you don't need this.

Can I see a sample before I apply?

I'll send a 6-page preview after the application. Enough to evaluate the work, not enough to copy it.

Do you white-label to my clients?

No. The template is yours. Your brand, your firm. I don't appear in it anywhere.

What if my firm doesn't have a 3D modeler?

Then the Standard tier isn't the right fit. There's a Signature tier where I produce the massing studies myself. It's a different conversation, drop me a note.

What if I want changes after delivery?

The Figma file is yours. Change anything. Forever.

Refund policy?

Once the build is in motion (day 3 onward), no refunds. Before that, full refund minus a $250 application and onboarding fee.