🖋 Free · 15 Minutes · No Pitch
15 minutes. I name the one myth your ideal clients believe. Then I tell you if a Primer fits.
This is not a sales call. You give me 15 minutes about your firm. I give you the single myth your ideal clients believe about your project type, and a straight answer on whether a 5-day email course would win you better work. If a Primer is wrong for your firm, I say so and point you elsewhere.
What you walk away with
- The one myth your ideal clients believe, named for your project type.
- A straight yes or no on whether a Client Primer fits your firm.
- One next move you keep, paid or not.
What this call is not
- A pitch.
- A pressure close.
- A waste of your time. No fit, no hard feelings, and I tell you on the call.
Who I work with
- Licensed architects, firm principals, sole practitioners.
- Not students, interns, or non-AEC consultants.
Why listen to me
52 years as a practicing architect.
HKS, Haskell, Marshall Erdman, my own practice. Roughly $300M in built work. I write your marketing as an architect, not as an agency guessing from the outside.
If we fit, here is what follows
- I send you the link to the application form. Four minutes to fill out. The flat $1,995 price is named up front so there are no surprises.
- You apply. If you're a fit, I send you the Discovery Intake. Eight questions, about 20 minutes. The intake captures voice samples, ICP, a war story, your stewardship principle.
- After you submit the intake, we book the 30-minute discovery call. I have your intake in front of me. We spend the call on the live work.
- After the call you've seen what working together looks like. You pay. We move into voice tuning and drafting.
- I deliver your 5-day Primer in your voice, 21 days for most builds.
Before you book
One required question. You'll answer it in the booking form so I can show up to the call ready.
Required
What kind of work do you do, and who is the client you want more of?