🖋 A 7-point self-audit

Does your firm own the conversation, or compete on price?

Seven questions. Two minutes. They show you whether the front of your business is doing any selling for you, or whether every inquiry starts cold and ends in a fee negotiation. Score yourself honestly. Then I will show you the fix for your weakest gaps.

By Randy Kopplin · 52 years on the boards · The Ghostwriter's Desk

Question 01 · Pre-education
When a new inquiry lands on your calendar, how much do they already understand about how you work?
Question 02 · Filtering
What filters a budget-shopper out before they take a discovery call?
Question 03 · Charging for thinking
The first time you give a prospect real, project-specific thinking, are you paid for it?
Question 04 · Named mechanism
Could a prospect repeat your process back to you in a sentence?
Question 05 · A reason to stay
A prospect likes you but is not ready to start for a year. What keeps you in their orbit?
Question 06 · Owning the problem
Before you ever pitch a solution, can a prospect understand from your own words why projects in your niche fail?
Question 07 · Fee posture
When you name your fee, what happens?

Seven answers. No email needed to see your score.

Your Authority Gap score
0/14

Your score points to a few specific gaps.

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Your fix list

Close these, in this order.

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